Free SEO checklist

Review Your Search Visibility. Build a Plan You Can Follow.

Work through the same evidence areas used in our Search Visibility Analysis, at your own pace, without running a scan or booking a call. Tick each check as you complete it; your progress lasts for this visit only.

0 of 24

Start with the baseline, then work down the page.

01 · Search visibility overview

Establish a reliable starting point

Record what is live now before deciding what needs to change. Keep current website evidence separate from historical search performance.

Record the baselineWrite down the website URL, business name, review date and the date range used for any performance data.Discover public pagesReview the XML sitemap, robots.txt and internal navigation. Count pages found and pages you can actually open separately.Label each evidence sourceMark observations as current crawl findings, PageSpeed measurements or historical Search Console data.Avoid indexing assumptionsA page being live or listed in a sitemap does not prove Google has indexed it. Record only what the evidence supports.

Relevant next opportunity

Opportunity: build a measurable search strategy

Turn the baseline into a plan connected to commercial goals rather than isolated rankings.

Read: What Is a Search Strategy?

02 · Website performance

Test the experience on mobile and desktop

Use PageSpeed Insights to capture a controlled measurement for the homepage and the most commercially important page.

Test mobile and desktopRecord separate performance, accessibility, best-practices and SEO scores for both device profiles.Review the measured loading signalsNote LCP, INP, CLS and TTFB when available, along with the element identified as the largest content paint.Separate lab data from field dataLabel Lighthouse results as lab measurements. Do not present them as real-user experience unless field data is available.Prioritise visible frictionFocus on changes that affect loading, stability or interaction on pages people need to use, not a score in isolation.

Relevant next opportunity

Guide: strengthen technical foundations

Learn how to review crawl access, page signals and performance evidence without mistaking checks for outcomes.

Read the technical SEO guide

03 · Google search performance

Use the search data you already own

Open Google Search Console and use one consistent reporting period. Treat its figures as historical records, not a live crawl of the website.

Record property totalsCapture clicks, impressions, average click-through rate and average position for the selected period.Compare like with likeCompare equal date ranges and note seasonality, site changes or campaigns that could affect the direction.Review queries, pages and devicesLook for repeated themes, pages receiving relevant impressions and meaningful differences between device types.Interpret zero carefullyNo recorded impressions in a period does not prove that a page is not indexed or can never be discovered.

Relevant next opportunity

Guide: research commercially useful demand

Use first party queries, customer language and observed search context to group demand without inventing missing volumes or intent.

Read the keyword research guide

04 · Page-level analysis

Review important pages one by one

Join what exists on each page with its matching Search Console data. Start with service pages and pages already earning relevant impressions.

Give every page one clear purposeRecord its title, main heading, page type, intended audience and the action a useful visitor should take.Check discovery signalsConfirm whether the page is linked internally, included in the sitemap, canonical to itself and accessible without an error.Add page-level search dataMatch the exact URL to clicks, impressions, CTR and average position where Search Console returned a row.Look for evidence of mismatchFlag pages whose purpose, heading and search queries do not align. Do not rewrite a title solely because its CTR is low.

Relevant next opportunity

Guide: audit pages by purpose and evidence

Join current page observations with historical search data to decide what to keep, improve or consolidate.

Read the content audit guide

05 · Website content and structure

Make the business easy to understand

Review how services, expertise and supporting knowledge are organised across the whole website, not just how much text each page contains.

Map every important offerCheck that each core service or product has a dedicated, useful page with a distinct purpose.Review supporting knowledgeList guides, FAQs, comparisons and resources that answer the questions buyers ask before choosing.Trace internal linksConfirm that navigation, related links and contextual links connect useful resources to relevant commercial pages.Check technical structureReview titles, headings, canonicals, structured data, sitemap coverage and robots instructions for consistency.

Relevant next opportunity

Guide: compare the search market carefully

Review observable competitor pages, coverage and credibility without inventing private performance data.

Read the competitor analysis guide

06 · Prioritised opportunities

Turn evidence into a short action plan

Combine related observations before creating tasks. One underlying issue should become one opportunity, not several repeated recommendations.

Group evidence by underlying issueBring crawl findings, performance measurements and search data together when they point to the same cause.Score the opportunityConsider commercial value, evidence of search opportunity, strategic fit, confidence and implementation effort.Choose no more than sevenKeep only the strongest supported opportunities. A shorter credible plan is better than filling a quota with weak ideas.Sequence the workStart with enabling foundations, then pages and assets, then authority work. Assign an owner and a review date.

Relevant next opportunity

Opportunity: generate an evidence led shortlist

Use the free finder to analyse your website, PageSpeed evidence and read only Search Console data in one report.

Find My 7 Search Opportunities

Next practical step

Turn your selected findings into a dated roadmap.

Choose the findings your evidence supports, then build a three- or six month action plan.

Build my roadmap

Choose your next step

Use the plan yourself, or add evidence from your website.

The free finder combines a current website crawl, PageSpeed measurements and your optional read only Search Console history to identify supported opportunities. If you would rather discuss the plan, contact SEO Chiefs.

Find My 7 Opportunities Contact SEO Chiefs